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COFFEE TIME


Starbucks Article

Fair Trade Coffee

I do love taking a corporate logo and redesigning it to showing it for what it really represents. However, I can't seem to keep doing that. For fear that I'm only representing it's image even more and the idea that, "Even Bad Advertising is Good Advertising".

I'm not advocating any bit of the coffee business. It's made up of some of the most corrupt individuals in the world. Workers are often treated like slaves, underpaid, exposed to terrible working conditions and bribed. Then there's the environmental concerns: highly potent chemicals, natural resources being absorbed and the affects on the natural wildlife. We should also look at our dependency of this chemical. Our consumption is one problem but also the economy that exist because of this little bean. The affects can be great: addiction, stunted growth, increased heart rate, leading cause of stress (caffeine) and bad breathe.

I am a coffee addict myself. I love knowing the differences between good and bad coffee. I love all the different flavors. I love waking up and preparing it and smelling it. I love going to my local independent shops and talking about it. I love reading a book and sipping on a strong black cup-o-joe. I love pounding my last sip before starting my day. I love my memories that I have with me drinking coffee. I love picking it out and reading about it. There's a lot to love about something so simple.

But there is too much at stake. Spend a moment trying to find the will power deep inside to make wiser choices. Sure this might mean you'll go through withdrawal syndrome, but you can wakeup and feel good about yourself instead of feeling awake.

If nothing else, try and buy from a fair trade vendor and research more about your aromatastic product.

How are the people treated, where was it processed, how was it produced, how was it packaged, how long was it roasted, how was it supplied/ shipped, how much is produced annually... be tasteful and WAKE UP!

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