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Why Apple?

Tuesday, August 21, 2007
This is an image I created from my vault of goodies.

As a designer I can't help but be drawn to the simplicity and design that APPLE offers. However, I have yet to make any monetary contribution to their company [even despite my brother's incentive of a $50 gift certificate]. I can't be so frivolous in my deception just from an aesthetic standpoint.

Who has an iPOD?... Now who has had to get more than (1) iPOD?

Life expectancy for the iPOD is (4) years. The statistics show more than 80% of you will have to replace your iPODs within (1.5) years after purchasing it.

Apple has fallen drastically short of making any progress in moving towards GREEN design. They have ranked actually lowest among the competition. Steve Jobs makes every opportunity to throw around their intentions and that has actually become a selling point for them. Despite a lack of action, their stock goes up and you keep feeling like the "Satisfied Fool". I don't mean to offend anyones intelligences but we need to look past MARKETED DESIGN and see the INTERNAL INFRASTRUCTURE.
  • What are the motives?
  • Who benefits?
  • What do you get for your loyalty?
Articles to back up my "opinion":

Labels:

True Greatness


You have decisions to make...


One decision we make on a daily basis is how we spend our "Hard Earned" cash?

  • The point is to make the best decisions possible
  • Make the choice to use less or make the decision to not use at all
  • Be thoughtful to your purchases based on necessity or want
  • Think critically how your decision can / will affect others
  • Will your temporary and disposable purchase be recyclable, biodegradable, toxic?
  1. Western society has become accustom to cheap and disposable products.
  2. We expect a short life expectancy on our products and don't question where or how they were manufactured.
  3. Our society demands mass production, overwhelming amount of options and all within the confines of one structure [Walmart, Target, Kmart, Cosco, etc.]
  4. Western culture also creates this shadow of waste management. We have trash pick-up weekly or sometimes on a daily basis. We hear the vehicle [at best] and are completely blinded to the final destination.
We can't be neglecting the energy consumed in the creation of these quantities. Beyond the fuel to create the factories and the supplies/ resources to build them and maintain the facilities themselves are the products being produced.

  1. Seperate materials and resources are created around the globe
  2. Materials are transported to a destination for production and assembly
  3. They get formed
  4. Constructed
  5. Then packaged in a sulifane wrapper/ with a cardboard label/ with an adhesive [toxic most likely] sticker adhered to the outside/ put in another cardboard container/ sealed with an indestructible plastic/ grouped in medium box for displaying/ put into a larger box for transporting
  6. Then loaded on a truck
  7. Received at our local SUPER STORE
  8. Another vehicle moves the crate [which will probably be used only once]
  9. Packages are unloaded in the warehouse
  10. Then small SKU's are displayed front faced all pretty on the shelf
  11. Then comes the real disaster. We tear off the 7 layers of complete waste and dispose of them immediately after purchasing.
  12. We use the cheaply manufactured item(s) which will break or deteriorate within a year at best
  13. Discard in the trash
  14. Then back to the same store for another temporary solution
Of course I've neglected much more of the terrible realities, but the point is clear...

You have some decisions to make!




INTRODUCTION

Monday, August 20, 2007
This BLOG is meant to be used as a directory/ forum for the awareness and pursuit of all environmental/ design concerning issues.

This site should provoke thought, creativity and desire in many facets of life.

The hope is that we [as society] make wiser use of our time [and intelligences], find capable solutions to better serve the ecological future of the world and implement change on a universal level for a harmonious condition of living.

DEFINED BY WIKIPEDIA:
Ecology (from Greek: οίκος, oikos, "household"; and λόγος, logos, "knowledge") is the scientific study of the distribution and abundance of living organisms and how the distribution and abundance are affected by interactions between the organisms and their environment. The environment of an organism includes both physical properties, which can be described as the sum of local abiotic factors such as insolation (sunlight), climate, and geology, and biotic factors, which are other organisms that share its habitat.

Design, usually considered in the context of the applied arts, engineering, architecture, and other such creative endeavors, is used both as a noun and a verb. As a verb, "to design" refers to the process of originating and developing a plan for a product, structure, or component. As a noun, "a design" is used for both the final (solution) plan (e.g. proposal, drawing, model, description) or the result of implementing that plan (e.g. object produced, result of the process). More recently, processes (in general) have also been treated as products of design, giving new meaning to the term "process design".

Freak, A freak is often considered a pejorative term for an organism with an abnormality of some kind. Freaks can be classified into two groups, i.e., natural freaks and made freaks. A natural freak would refer to a genetic mutant, while a made freak is a once normal person who experienced or initiated an alteration at some point in life (such as receiving surgical implants).